PRESS RELEASE
American Assistance to Craft Marketing, Sales and Standardization in Serbia
September 9, 2005
The Community Revitalization through Democratic Action (CRDA) Program is
a civil society and economic development program mobilizing citizens to engage
in improving their quality of life, promoting economic development in local
communities, and building mutual trust between citizens and government. CRDA
program, which started in 2001, is funded by the American people through
the United States Agency for International Development (USAID).
Within the project entitled “Improving Craft Marketing, Sales and
Standardization in Serbia” ADF/CRDA is supporting a set of activities targeting increased
sales of handmade crafts and promotion of old antique crafts.
One of the activities is organizing of a handcrafts exhibition in Prometej
Art Gallery in Novi Sad.
The exhibition is organized in an effort to remove marketing constraints
on craft producers and to enable them to improve their economic status by
working together and acquiring standardization certificates. The exhibition
will run from September 9-16, and will serve as an instrument to support
the joint efforts of craft producers and USAID’s ADF/CRDA program to promote
handcrafts as a resilient, but still unrecognized industry in Serbia.
The artistic exhibition in Novi Sad will enable project beneficiaries consisting
of low-income and unemployed women to present their unique hand-made crafts
to potential buyers and promote weaving as one of the nearly forgotten crafts.
Additionally, the exhibition in Prometej will provide an outstanding opportunity
for promotion of the eleven Craft Groups from Vojvodina and Eastern Serbia.
The Groups count 300 members who are weaving by hand, knitting, crocheting
and producing a variety of products characteristic of Serbian heritage.
All groups work under the auspices of the ADF/CRDA project and exhibited
hand-made products that will be marketed under the logo "Ethno network" and
will be equipped with the appropriate logo, certificates and packaging designed
and provided by USAID through the ADF/CRDA program with the aim to assist
the eleven groups with quality standardization.
ADF/CRDA keeps providing technical assistance to help the groups get officially
organized as another precondition to enter the market. Furthermore, USAID
through ADF/CRDA will provide the groups with weaving and sewing equipment
to be utilized to produce a variety of handiwork to be marketed through the
cooperative network. ADF/CRDA will continuously work to help organize sales
and exhibitions to promote and market handcrafts in local and international
markets.
After the exhibition closes, Prometej will make available a suitable showroom
for a two-month handicraft display, thus providing a venue for continuous
promotion and sales of displayed products.
ADF/CRDA efforts have a long-term goal to assist Serbian handicraft artisans
with production, standardization and promotion of crafts nationally and internationally.
The goal of these activities is to increase the income and improve living
standards of craftswomen. ADF/CRDA assistance aims to help re-create the
market for crafts and bridge the gap between artisans and buyers in the local
market. In addition, this project will create conditions for economic empowerment
of low-income and unemployed women. USAID’s ADF/CRDA will contribute to increased
income of unemployed craft producers in both rural and urban communities
by working with eleven groups of craft producers to establish a network of
female artisans whose products will be from this point on marketed under
the logo “Ethno Network”.
The Community Revitalization through Democratic Action (CRDA) program, funded
by the American people through the United States Agency for International
Development (USAID), is implemented in the Vojvodina region and in North-Eastern
Serbia by America’s Development Foundation (ADF).
For general information about the CRDA program please contact Jelena Burgić
at 021/ 522 277 or jelena@adf.org.yu.
SAOPŠTENJE ZA JAVNOST
AMERIKANCI POMAŽU POBOLJŠANJE PLASMANA, PRODAJEI STANDARDIZACIJE RUKOTVORINA
U SRBIJI
9. septembar 2005.
Revitalizacija društva putem demokratskog delovanja (CRDA) je program razvoja
građanskog društva i ekonomskog razvoja koji pokreće građane da se lično
angažuju na unapređenju kvaliteta života, podstiče ekonomski razvoj u lokalnim
zajednicama i gradi poverenje između građana i vlasti. CRDA program, koji
je počeo 2001. godine, finansira narod Amerike u saradnji sa Agencijom Sjedinjenih
Američkih Država za međunarodni razvoj (USAID).
U okviru projekta pod nazivom “Poboljšanje plasmana, prodaje i standardizacije
rukotvorina u Srbiji’ ADF/CRDA podržava niz aktivnosti koje imaju za cilj
povećanje prodaje rukotvorina i promociju starih zanata. Jedna od aktivnosti
je i organizovanje izložbe rukotovorina u Galeriji Promotej u Novom Sadu.
Izložba se organizuje sa ciljem da doprinese uklanjanju ograničenja za proizvođače
rukotovorina i da im omogući da poboljšaju svoj ekonomski status kroz zajednički
rad na ostvarenju standardizacije proizvoda. Izložba će biti otvorena od
9. do 16. spetembra i predstavlja jedan segment objedinjenih napora proizvođača
rukotvorina i USAID-ovog ADF/CRDA programa da promovišu proizvodnju rukotvorina
u Srbiji kao perspektivan, ali nedovoljno razvijenu privrednu aktivnost.
Ova umetnička izložba u Novom Sadu omogućiće korisnicima projekta koji su
većim delom nezaposlene i socijalno ugrožene žene, da predstave svoje jedinstvene
rukotovorine potencijalnim kupcima i promovišu tkanje kao jedan od gotovo
zaboravljenih zanata. Izložba u Prometeju pružiće i izvanrednu mogućnost
da se javnosti predstavi rad jedanaest grupa žena iz Vojvodine i istočne
Srbije koje se bave ručnim radovima. Ove grupe imaju 300 članica koje tkaju,
štrikaju, heklaju, i prave razne vrste proizvoda koji odslikavaju kulturno
nasleđe Srbije.
Sve grupe rade u okviru navedenog ADF/CRDA projekta, a prikazani ručni radovi
će biti plasirani pod robnom markom „Etno mreža” i biće opremljeni odogovarajućom
logotipom, sertifikatom i pakovanjem, čiji je dizajn i pripremu obezbedio
USAID putem ADF/CRDA programa radi lakšeg ostvarivanja standardizacije kvaliteta
rukotvorina.
ADF/CRDA nastaviće sa pružanjem stručne pomoći grupama žena kako bi se i
zvanično organizovale, što je još jedan od preduslova za osvajanje tržišta.
Pored toga, USAID će kroz ADF/CRDA program nabaviti i opremu za tkanje i
šivenje koja će se koristiti za proizvodnju velikog broja ručnih radova u
cilju prodaje kroz mrežu zadruga. ADF/CRDA će kontinuirano raditi na organizaciji
prodajnih izložbi u cilju promocije i plasmana rukotvorina na domaćem i na
stranom tržištu.
Nakon zatvaranja izložbe, Prometej će ustupiti jedan izložbeni salon za
trajnu postavku rukotvorina u trajanju od dva meseca što će omogućiti dodatnu
trajnu promociju i prodaju rukotvorina.
Rad ADF/CRDA programa ima za dugoročni cilj da se pomogne umetnicama u domaćoj
radinosti u proizvodnji, standardizaciji i promociji njihovih proizvoda na
domaćem i na međunarodnom tržištu. Cilj navedenih aktivnosti je da se povećaju
prihodi i poboljša životni standard žena. Pomoć ADF/CRDA programa biće usmerena
ponovnom stvaranju tržišta za ručne radove i prevazilaženju jaza između proizvođača
rukotvorina i kupaca. Projekat će, takođe, stvoriti uslove za ekonomsko osnaživanje
nezaposlenih i socijalno ugroženih žena. Kroz rad sa jednanaest grupa iz
domaće radinosti na uspostavljanju mreže umetnica čije će se rukotovorine
od sada plasirati pod robnom markom „Etno mreža”, USAID-ov ADF/CRDA program
će doprineti povećanju prihoda nezaposlenih proizvođača u domaćoj radinosti
kako u gradskim, tako i u seoskim sredinama.
Program revitalizacije društva putem demokratskog delovanja (CRDA) finansira
narod Amerike u saradnji sa Agencijom Sjedinjenih Američkih Država za međunarodni
razvoj (USAID), a u Vojvodini i u severo-istočnoj Srbiji program sprovodi
Američka Fondacija za razvoj (ADF).
Za uopštene informacije o CRDA programu molimo vas kontaktirajte Jelenu
Burgić na 021/ 522 277 ili na jelena@adf.org.yu
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