October 23, 2009
Embassy of the United States of America
Belgrade

Professional Training Program for Serbia's Young Media Professionals on Economic, Business and Financial Reporting

As a part of U.S. Embassy Belgrade's in-country media training program, the Public Affairs Section supports the "Economic, Business and Financial Reporting " media project conducted by KeyConnection Media.

The program focuses on business and economics journalism, explaining how it is an essential part of a climate that encourages entrepreneurs and the private sector. The program also focuses on corporate social responsibility. Socially responsible companies are critical for development of Serbian society. It is of crucial importance that socially responsible businesses become an integral part of Serbian companies’ operations and media can support such a practice.

The project consists of two elements: 1) a professional media training workshop conducted by reputable business reporters Misa Brkic from Politika, Vesna Damjanic from RTS and Milos Bugarin, President of Serbian Chamber of Commerce; 2) production and broadcasting of 12 TV features which will be produced by the workshop's participants and aired on TV Studio B at prime-time (EkoNews, every Wednesday at 8 p.m.).

The first goal of the project is to provide practical and theoretical professional media training. The project will give 10 young reporters and students of journalism as much practical knowledge and experience as possible. The second goal is creating a high quality TV program produced by these young reporters and media students, which raise professional standards and educate the public on issues which are essential for Serbia’s transition and democratic development.

The seminar was opened on October 9 by Press Attaché Brian Stimmler, President of Serbian Chamber of Commerce Milos Bugarin, and KeyConnection Media Executive Director Jugoslav Cosic. More: http://www.pks.rs/PKS/Arhivavesti/tabid/2595/ctl/ViewDetail/mid/8722/ID/7504/language/sr-Latn-CS/Default.aspx

Press Attaché Brian Stimmler stresses that Americans are "practical people" who appeciate as much practice as possible in an education process and praised this project for combining elements of theory and practice

Milos Bugarin, President of Serbian Chamber of Commerce, talks about Corporate Social Responsibility

Jugoslav Cosic, Executive Director, KeyConnection Media, presents program outline and stresses that the project includes extensive on-site media training, production and broadcast of real media features

Participants

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